Website improvement tools: what to use at each step
Updated
Short answer
Choose the tool for the step where your website work gets stuck. Search and analytics reports show what people did. An audit points to issues. A writing tool helps you try wording, and an editor is where you publish a change.
Read search and visit data
Search Console shows search queries, impressions and clicks. GA4 shows where visits started and key events you have set up. A repair shop can compare discovery in search with what happens after visitors reach its quote page.
Measure speed or scan multiple pages
Use PageSpeed Insights to investigate loading on a specific URL. Use Semrush Site Audit to crawl multiple pages and see which ones share a technical issue.
Try wording and prepare one edit
ChatGPT can help you try several phrasings when you give it the page and context. On supported accounts and apps, ChatGPT can also run scheduled tasks.
The Japanese Get1pct workflow starts with your goals and presents a page, a before-and-after suggestion and a reason.
Publish and record the change
WordPress is where you can edit a page directly and check revisions when available. In the Japanese Get1pct workflow, the owner chooses the suggestion first and can mark manual work done. Choose one page where visitors take an important action to try these steps.