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Guides: what to fix today
Short guides on what you can do today to be found in search, AI answers, and maps.
Getting started
- Where to start fixing your website: 3 places to check firstWhen website improvements keep stalling, check your search result title, your first screen, and your contact path, in that order.
- Agency, consultant, or do it yourself: how to compare website helpCompare on cost, how often things get updated, and who decides what to fix. When each option fits, and when it does not.
- Website improvement suggestions: how to pick today's one fixA long list of website improvement ideas is hard to start. Here is how to sort them with your own Search Console numbers and pick one fix you can finish today.
Search (SEO)
- Search Console performance report: how to pick the page to look at todayLook for queries with many impressions and few clicks. A step-by-step way to use the Search Console performance report.
- How to request indexing in Google Search Console, step by stepUse the URL Inspection tool to ask Google to crawl a new or updated page: the steps, the daily limit, what the status means, and when to use a sitemap.
- Title tag character limit: what Google says, with before and after examplesGoogle sets no limit on title length, but long titles get cut to fit the screen. How to write a title that still makes sense when cut, with examples.
AI answers
- AI search and your website: what Google says, and what to check firstGoogle says AI Overviews need no special file. What that means, and how to check your robots.txt and your pages.
- llms.txt vs robots.txt: what each file does, and which you needrobots.txt tells crawlers what they may fetch. llms.txt is a proposed guide for AI tools that Google Search does not use. What that means for a small business.
- robots.txt checker: how to check yours by hand, AI crawlers includedOpen yoursite.com/robots.txt and read five common patterns. How to tell whether you block Google or AI search crawlers such as OAI-SearchBot and PerplexityBot.