How to add an annotation in Google Search Console
Updated
Short answer
Use a custom annotation in Search Console to record when a website change went live. Add the affected page and what changed. The note gives you a date to return to when you review clicks and impressions.
Add a note to the performance chart
In your property, open the Search results performance report. Right-click the day of the change, choose Add annotation, and add the date and a note of up to 120 characters. Owners and full users can add notes.
Write what someone else would need to know
For example, write “/appointments — added Saturday opening hours.” Notes are shared with people who can access the property. Keep personal names and customer details out of the note.
What a published test measured
A retailer added a question about cost to the titles of some offer pages. Comparing two groups of pages, SearchPilot estimated an uplift of more than 5% in organic search sessions. An annotation could record which titles changed and what was added.
Check the note before switching to comparison mode
Read the marker in a regular date view. Markers are hidden in comparison and 24-hour views. Compare equivalent periods for the same page and search type, and account for holidays or other releases. Treat the difference as a clue to investigate.