Check a price mismatch in Merchant Center
Updated
Short answer
Start with one product flagged for a price mismatch. Compare its ID, variant, price and currency in Merchant Center and on the public product page. Check when both sources last updated before changing the feed.
Start with a flagged item
Open Products and find the item flagged for a price mismatch. Copy its product ID and open the landing page while signed out. Check which size or colour the link actually opens.
Match the price for that variant
For example, check that the feed row for the larger mug uses the price for that size. If the mismatch appears after a sale, compare the times when the store and product feed picked up the change.
If the page has product structured data, compare its price with the visible price too.
Sync the source and recheck
For a connected store, update the original product data and sync again. Check the item status in Merchant Center after Google has had time to recheck the page.
Clicks from free product listings
An Australian homewares retailer revised its product titles, categories and feed rules. Its provider reported that clicks from Google Shopping free listings were 104% above the previous year’s figure after this broader update.