Website improvement suggestions: how to pick today's one fix

Why long lists of suggestions stall

Audit tools and checklists can return dozens of items at once. Each one may be correct, but a list without an order leaves you to decide where to begin, and that decision is usually what gets postponed.

We sort suggestions by one question: will a real visitor notice this change this week? A missing contact button on a page people already visit beats a perfect setting on a page nobody opens. This is our view.

Step 1: find the pages people already see

Open Search Console and go to the Performance report. Use the date filter to set the last 28 days, then open the Pages tab. Impressions are how often a page appeared in search results, and clicks are how often someone opened it.

Write down the three pages with the most impressions. These pages are where a small change is likely to reach the most people. If the site is too new to have data, use your home page and your main service page.

• Performance report > last 28 days > Pages
• Note impressions and clicks for the top three pages
• No data yet: use the home page and your main service page

Step 2: check three things on each page

For each page, look at the parts a visitor from search meets first. This order follows the path a customer takes; it is our own approach.

• The title in search results: does it say what you offer, where, and for whom?
• The first screen: can someone tell what to hire you for without scrolling?
• The next step: on a phone, can they find the contact button or tap the phone number?

Google recommends a descriptive, concise title for every page and advises against vague words such as "Home". Google generates the title link shown in results, so a new title does not always appear as written.

Step 3: pick one, and write down the date

Choose the single change you can finish today with the access you have. Write down what you changed and the date. Four weeks later, open the same report and compare the same page. Search results change for many reasons, so read the numbers as a hint, not a verdict.

• Pick one change you can finish today
• Write down the page, the change, and the date
• Compare the same page in four weeks

Where we fit

We are preparing a service that does this sorting for you and sends one to three suggestions each morning, or none if there is no good idea that day. You decide whether to apply them. It does not do rebuilds, and it cannot promise rankings or inquiries. It is not available in your country yet. Leave your email below and we will tell you when it opens.